HBO - Reverb (Meet, Greet & Interview Coldplay)

HBO - Reverb (Meet, Greet & Interview Coldplay)

In an effort to gain awareness for the highly successful HBO live concert series Reverb, EQM's specific goal was to implement a mass reach campaign through strategic forms of media. The "personalized" feel in building this tailored campaign, would come from a "call to action" extension built on the premise of meeting and interviewing the biggest band on the billboard charts.

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EarthQuake Media gives clients a different perspective to media. We take a 360 degree approach by reaching the consumer via advertising, Word-of-Mouth social PR, and experiential marketing. Our offering is unique in that we deliver on the promise of integrated marketing communications. We have not only been talking about this since our inception in 1999, but we have been putting it to use for our clients successfully. If you are ready to step into action then talk to us. We can make your marketing work for you.

Email Focus: The Ones That Got Away

by Jeff Giacchetti

Send messages that hook your audience

Do you click with consumers? Or more to the point, are they clicking on you? As online marketers, we are constantly testing new strategies …

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EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow

NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.

Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held …

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Vital vs. Viral

By Curtis Hougland 

AttentionPR

The hype of viral video, viral applications, viral media and viral thisandthat was deafening in 2007.
A recent study by Deloitte & Touche confirmed consumer appetite for viral content with nearly 70% of all Internet users consuming UGC. Every brand is now chasing viral glory–to mostly dismal results because:

Authenticity is …

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EarthQuake’s Robert Davidman to Speak at AAAA Media Conference & Tradeshow

NEW YORK, Jan. 25, 2008—Robert Davidman, chairman and CEO of EarthQuake Media, will participate on a breakout session panel at the American Association of Advertising Agencies’ (AAAA) 2008 Media Conference & Tradeshow slated for March 5-7 in Orlando.

Davidman’s panel, “The Real New Media: Impact and Measurement,” will be held …

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Giacchetti and Lumerman Promoted to Associate Media Directors

NEW YORK, Nov. 07, 2007—EarthQuake Media announced today that Jeff Giacchetti and Jon Lumerman have been promoted to associate media directors from their previous posts as media supervisors. The announcement was made by Robert Davidman, the agency’s chairman and CEO.

Giacchetti joined EarthQuake in 2003. During his time at the agency, he has developed and led …

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